At food courts throughout the Boston metropolitan area, MooBella’s ice cream machines have been drawing crowds of consumers who like their frozen treats made-to-order. We are proud to have designed the novel machine’s interface. Our design, which received extensive usability testing, leads consumers through the process of choosing a flavor, selecting a mix-in (if desired), and choosing either a premium or more calorie conscious mix.

Impressively, the machine makes a satiating scoop from scratch in about 30 seconds. First-time users seem equally delighted by their fresh ice cream and the interactive experience. Wiklund R&D staff members are especially fond of MooBella’s banana and mocha ice cream with nuts and chocolate chips on top, respectively!